Discovering all purchase paths and decision points through full-process data management of baby care consumers
Accumulates full process consumer data for manufacturers of baby care products, builds traceable marketing strategy and consumer management system, and discovers purchase paths and key decision points throughout consumer lifecycle, better applying the brand to multiple channels and enabling two-way "increment + stock" competition for two-way business growth.
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Challenges

Monotonous marketing pattern
Monotonous marketing pattern
Traffic direction through massive exposure does not work for baby care product manufacturers due to their size and budget constraints, while common marketing tools fail to create synergy without continuous innovation capacity;
Customer churn
Customer churn
Baby care products are short-cycle consumables, and brand owners are often challenged by customer churn;
Poor insights into data
Poor insights into data
No historical data is kept and used to identify consumers in different consumption cycles, as a result of absence of technical means for traffic direction and potential customer identification.

Application Scenarios

The marketing cloud product system helps establish a sound mechanism and system for accurate advertising and communication with the target audience of baby care products
The marketing cloud product system helps build a robust membership system that maps data across public and private domains and pivots round the digital operation for consumers

The marketing cloud product system helps establish a sound mechanism and system for accurate advertising and communication with the target audience of baby care products 


  • Delivers targeted advertising to the audience selected by the labeling system
  • Uses programmed tools to control the advertising audience/frequency/content to allow for an accurate reach to the target audience
  • Adopts the look-alike modeling in advertising
  • Identifies the high-value audience for programmed/targeted advertising based on existing touch points
  • Promotes purchases through personalized content recommendation
  • Motivates the converted audience to become members/follow brand accounts, establishing channels for continuous communication

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Business Hotline

4006-538-899

Reception

010-64303888
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