Helping financial enterprises go digital through customer acquisition and retention
Upgrades the conventional IT platform to maximize data value and service channel experience with novel marketing technology and cutting-edge industry know-how, delivering one-stop cloud solutions to banks, insurance, securities, Internet finance, and other customers and facilitating customer expansion and business innovation for financial enterprises to go digital via marketing digitalization.
立即咨询

Challenges

Large data volume
Large data volume
A dramatic increase in data sources has generated more real-time and unstructured data, resulting in uneven data quality and poor data cleaning & utilization.
Extensive marketing
Extensive marketing
Due to extensive marketing, financial enterprises cannot attain overambitious targets with limited marketing budgets, and have to pay high CAC for promotion channels.
Low customer awareness
Low customer awareness
The data limitations within the industry lead to the inability to completely record data for existing customers, realize overall understanding and coverage of them, or respond to their needs in time.

Application Scenarios

Acquisition
Retention

Acquisition


The marketing cloud product system helps analyze and provide insights into the high-value audience, determine content and media strategies, acquire and convert more customers, and effectively accumulate potential customer data through look-alike modeling and precision marketing tools

  • Provides insights into generated contents & media strategies through accurate seed audience segmentation
  • Adopts the look-alike modeling and intelligent marketing and advertising based on feature analysis

Related Product

Serving
An AI-based independent third-party programmed advertising system
Learn More
DMP (Data Management Platform)
A one-stop smart platform for corporate marketing data management
Learn More
CDP (Customer Data Platform)
A consumer experience-oriented platform for corporate user data management
Learn More
Tel

Business Hotline

4006-538-899

Reception

010-64303888
Online Consult

Scan QR code
Consult Now

Back to Top