Private domain operation solution targeting single-store growth for brick-and-mortar catering and retail stores

"Attract - Execute - Convert" to build a private domain data funnel and maximize incentives for frontline employees

• Focus on real and reachable fans in the private domain, and track consumer data to the individual/store level; accurately quantify the private domain contribution of headquarters departments, stores, and employees; and drive continuous private domain promotion through various incentive models

The fine-grained operation system is adapted to the catering industry to involve multiple businesses and roles for both headquarters and stores, and that way service assets can be created.

• Operation mode: multiple business models including headquarter-oriented, regions-oriented, or stores-oriented.
• Role building: flexible division of labor between store managers and cloud customer service representatives, and community empowerment through multiple tools
• Activity operation: activity tracking through all channels, guided by proven marketing strategies
• Service empowerment: system connection with complementary online and offline tags to maximize customer service
• Asset formation: AI + session archiving and continuous iteration of tags, chat scripts, and SOPs

Omni-channel link private domain and multiple traffic attraction modes

• Supported by channel code, group allocation, and posters with staff information, the omni-channel attraction solution powers three major channel communication strategies including 1v1, community, and Moments, and allows continuous tracking of customer acquisition.

Build both online and offline traffic pools to drive growth

• Build brand private domain ecology with the public account as the portal, applet as the traffic channel, and WeCom as an efficient D2C channel. Online and in-store traffic is boosted to achieve the many growth goals such as fan fission, membership growth, and sales improvement.