解决方案-从数字化转型初期到后期，明略科技提供全链路数字化转型解决方案

Upgrades the conventional IT platform to maximize data value and service channel experience with novel marketing technology and cutting-edge industry know-how, delivering one-stop cloud solutions to banks, insurance, securities, Internet finance, and other customers and facilitating customer expansion and business innovation for financial enterprises to go digital via marketing digitalization.

Challenges

Large data volume

A dramatic increase in data sources has generated more real-time and unstructured data, resulting in uneven data quality and poor data cleaning & utilization.

Extensive marketing

Due to extensive marketing, financial enterprises cannot attain overambitious targets with limited marketing budgets, and have to pay high CAC for promotion channels.

Low customer awareness

The data limitations within the industry lead to the inability to completely record data for existing customers, realize overall understanding and coverage of them, or respond to their needs in time.

Application Scenarios

Acquisition

Retention

Acquisition

The marketing cloud product system helps analyze and provide insights into the high-value audience, determine content and media strategies, acquire and convert more customers, and effectively accumulate potential customer data through look-alike modeling and precision marketing tools

Provides insights into generated contents & media strategies through accurate seed audience segmentation
Adopts the look-alike modeling and intelligent marketing and advertising based on feature analysis