DMP (Data Management Platform)
A one-stop smart platform for corporate marketing data management
立即咨询
A one-stop smart platform for corporate marketing data management provides enterprises with smart services, such as multi-party marketing data management and connection, profile analysis based on consumer media behaviors, and personalized marketing reach by consumer conversion stage.

Features and Advantages

A system with a wide spectrum of labels
A system with a wide spectrum of labels
Helps brands better identify consumers through seamless connection to Mininglamp's third-party label library
Efficient advertising
Efficient advertising
Provides business-oriented media insight & analysis solutions based on established presence in the media industry;
One-stop closed-loop intelligent advertising and marketing
One-stop closed-loop intelligent advertising and marketing
Enables one-stop data access, management, and reach through integration with the programmed advertising ecosystem on the market.

Product Structure

Various Business Scenarios for Digitalization Construction

Accurate customer insights
Accurate customer insights
Accurately expands the potential audience and boosts business conversion based on all labels
Higher marketing ROI
Higher marketing ROI
Uses precision marketing to maximize advertising efficiency, reach more target audience, and increase marketing ROI
Marketing automation and activity optimization
Marketing automation and activity optimization
Enables intelligent audience segmentation and personalized advertising to bring better brand marketing experience to consumers and boost consumer growth and conversion

Related Solution

One-stop closed-loop solution to corporate private domain data management and intelligent marketing
Enables marketing data management and analysis, automatic advertising and marketing, and intelligent consumer experience
Read More
Redefining the "people, product, and place" according to the core demands of brand owners
Develops big-data-driven digital store solutions and builds a consumer lifecycle operation system
Read More
Helping financial enterprises go digital through customer acquisition and retention
Upgrades the conventional IT platform to maximize data value and service channel experience with novel marketing technology and cutting-edge industry know-how, delivering one-stop cloud solutions to banks, insurance, securities, Internet finance, and other customers and facilitating customer expansion and business innovation for financial enterprises to go digital via marketing digitalization.
Read More
Integrating direct marketing into multiple channels via data mapping for better private domain data management
Adapts digital marketing channels to the variable consumer behaviors and preferences, exploring the new normal of beauty products growth through consumer management, innovative marketing and sales strategies that integrate direct marketing into multiple online/offline channels via data mapping, and membership-centered private domain data management, while consolidating brand presence.
Read More
Discovering all purchase paths and decision points through full-process data management of baby care consumers
Accumulates full process consumer data for manufacturers of baby care products, builds traceable marketing strategy and consumer management system, and discovers purchase paths and key decision points throughout consumer lifecycle, better applying the brand to multiple channels and enabling two-way "increment + stock" competition for two-way business growth.
Read More

Related Case

惠氏搭建DMP,精准触达更多目标人群
基于DMP 实现高偏好度标签精准投放,孕产育儿TA% 提升3倍
Learn more
惠氏搭建DMP,精准触达更多目标人群
丸美DMP系统升级,打造企业数字资产体系
基于数据资产统一管理,女性目标群体触达率 90%+
Learn more
丸美DMP系统升级,打造企业数字资产体系
Tel

Business Hotline

4006-538-899

Reception

010-64303888
Online Consult

Scan QR code
Consult Now

Back to Top