A consumer experience-oriented platform for corporate user data management
Mininglamp's Customer Data Platform (CDP) integrates consumer data from marketing, sales, and service channels to help enterprises deliver a superior customer experience. As a powerful, one-stop system for data access, data governance, data modeling, and data services, it identifies and connects customers across devices and platforms based on Super IDs, making it easier for enterprises to better customer experience in marketing, sales, and services to realize efficient centralized customer management and operation.
Features and Advantages
Stable and scalable service
Features a data aggregation center (data governance platform), providing scalable services to enterprises without compromising product performance & stability
An industry leader with "unique identification"
Delivers industry-leading "unique identification" across IDs and channels and applies it to various scenarios
Know-how in multi-industry cases
Develops industry know-how-based marketing data models relying on its insightful analysis and in-depth cooperation with benchmark customers for years
Provides customers with customized marketing canvas, lightweight marketing content management, and refined audience reach
Caters to various business scenarios relying on its interdisciplinary data management and application experience for years
Various Business Scenarios for Digitalization Construction
Customer full lifecycle operation
Empowers customer full lifecycle operation and business growth of brands
Accurate multi-channel reach
Optimizes cross-channel customer communication strategies for a more continuous marketing experience
One-stop marketing automation system
Improves reach accuracy and ROI
Private domain data value activation
Integrates and maps corporate private domain data to build one-party data assets
One-stop closed-loop solution to corporate private domain data management and intelligent marketing
Enables marketing data management and analysis, automatic advertising and marketing, and intelligent consumer experience
Building a trainee-centered one-stop digital marketing management mechanism (to be condensed)
Capitalizes on the commercial value of data assets and enhances overall competitiveness for education platforms by building an interactive, efficient, and user-friendly marketing growth system based on the trainees' demands
Helping financial enterprises go digital through customer acquisition and retention
Upgrades the conventional IT platform to maximize data value and service channel experience with novel marketing technology and cutting-edge industry know-how, delivering one-stop cloud solutions to banks, insurance, securities, Internet finance, and other customers and facilitating customer expansion and business innovation for financial enterprises to go digital via marketing digitalization.
Integrating direct marketing into multiple channels via data mapping for better private domain data management
Adapts digital marketing channels to the variable consumer behaviors and preferences, exploring the new normal of beauty products growth through consumer management, innovative marketing and sales strategies that integrate direct marketing into multiple online/offline channels via data mapping, and membership-centered private domain data management, while consolidating brand presence.
Discovering all purchase paths and decision points through full-process data management of baby care consumers
Accumulates full process consumer data for manufacturers of baby care products, builds traceable marketing strategy and consumer management system, and discovers purchase paths and key decision points throughout consumer lifecycle, better applying the brand to multiple channels and enabling two-way "increment + stock" competition for two-way business growth.