An AI-based independent third-party programmed advertising system
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Relying on consumer attributes, media behavior touch points, and other mass big data, the system leverages AI technology to accurately communicate with the target audience, optimize media strategy portfolios, reduce costs, and improve efficiency.
Features and Advantages
Global media outlet coverage
Covers 20 + quality mainstream media outlets, half of which are video media, and others are vertical media, portal websites, and news media
Maximized TA Reach
Utilizes mass audience data to assist advertisers in applying advertising strategies to various marketing scenarios, improving TA reach and conversion, and optimizing KPI
High-performance data processing cluster
Processes 1.5 billion requests per day, with stable connection to media and external data
Secure and complete data mapping and connection
Taps into the commercial value of data, while bringing down the threshold of big data application and ensuring the data asset and privacy security with multiple data security audit systems
Product Structure
Various Business Scenarios for Digitalization Construction
AI model-driven optimization
Predicts global traffic distribution to improve TA reach
Interbrand traffic sharing
Packs multi-brand advertising resources within the group, determines programed advertising frequency and time in real time, and achieves optimal traffic and brand match and quality reach
A higher conversion rate for the target audience
Increases conversion by delivering individualized dynamic creative ads based on audience, frequency, and UV weights
Upgrades the conventional IT platform to maximize data value and service channel experience with novel marketing technology and cutting-edge industry know-how, delivering one-stop cloud solutions to banks, insurance, securities, Internet finance, and other customers and facilitating customer expansion and business innovation for financial enterprises to go digital via marketing digitalization.